They’re not used to buying something from
They’re not used to buying something from someone thousands of
miles away and getting it just as quickly.
This is a powerful thing. Make sure that you emphasize that in
your sales letter too. Phrases like “Download Now!,” “Be Reading
It Within Minutes,” and “Instant Access” all help to motivate
people to act. And by assuring them that they won’t have to wait,
you remove the fear that they won’t receive your product.
Everyone likes convenience. And they’ll pay extra for it.
For most people, it’s best to stick with digital products to get
started doing business online.
But what? What could I base my new product on?
How about your own personal experience! Good ebooks are based on
the author talking about what they know well.
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